Movie Marketing 2.0: How the Social Web has Shaped Hollywood's Campaigning

You're probably wondering what this is, exactly. Well here's the short explanation: I've decided to write a book about movie marketing and how new technologies are being used in those efforts. And to make it the best book it can possibly be I've decided to do it in a very public manner, here on this wiki. I'm going to be drafting the book here and hoping you all will add links you think are important, make notes and comments about what I've written and generally act as a public editor for the book as it progresses. I'm still going to use the MMM blog for news stuff and will be tracking this book's progress there, using it as a way to request information and help, especially should I get stuck on something. 

I hope this works out well. I'm confident it will, with the help of the entire community.

Table of Contents

Introduction

Chapter 1: Blogs

Chapter 2: Podcasts

Chapter 3: RSS feeds

Chapter 4: Social networking

Chapter 5: New media relations

Chapter 6: Trailers

Chapter 7: Posters

Chapter 8: Official Web sites

Chapter 9: Public relations and publicity

Chapter 10: Online advertising

Chapter 11: Picking up the spare